The top findings of consumer trends reports in 2025

Sustainability has become one of the major concerns read more for businesses due to consumer demands. More about this listed below.

Digital options were once exclusively preferred by younger consumers who matured with tech and value the convenience element it offers. As we've become more connected and acquainted with online offerings, more demographics are now drawn to digital options as they understand the many advantages they stand to unlock. This is why companies today invest considerable sums in enhancing their online presence and digital offerings. In fact, improving the consumer experience has actually become one of the most important consumer trends in many areas, specifically the e-commerce sector. Customers now enjoy a large range of digital choices and functions that make their shopping experience a lot more pleasant. From adding useful filters that can be applied to only get the most relevant results to the addition of digital payment choices, e-commerce companies have actually given consumers every reason to go shopping on their platforms. This is something that the activist stockholder of Reckitt will understand.

While billboards and TV commercials are still in use and remain efficient marketing tools, the past few years have seen the development of new marketing formats that drive traffic and encourage sales much better than anything else available. Social media marketing is thought about one of the top consumer trends at present, and for good reason. The large majority of customers invest more time on social media today than at any point in the past thanks to how ingenious and entertaining these platforms have become. Companies realised that they can capitalise on this success by promoting their services and products on spaces where customers spend hours on end merely scrolling. You are now most likely to see advertisements and marketing campaigns most relevant to you in a subtle way. For example, short videos or vanishing images have actually become efficient marketing tools, something that the US shareholder of Philip Morris will know.

Today, a lot of companies from across markets and sectors are making an effort to support the environment and promote environmentally friendly practices in various methods. This came as a result of ongoing consumer demands and pressures in an effort to drive a favourable force of change in business. This has actually now developed into one of the biggest consumer trends as the majority of people do their due diligence before purchasing an item or doing business with a company. Customers will make the effort to investigate the ecological impact of companies they think about buying from and make a buying decision depending upon their findings. This technique offered more prominence to regional companies that have regional distributors and less environmentally-taxing supply chains. The shop local trend has become one of the key consumer trends that aim to support regional companies while also supporting the environment. This is something that the activist investor of Pernod Ricard is most likely familiar with.